Publications

A collection of my research work.

Experience is all you need: a large language model application of fine-tuned GPT-3.5 and RoBERTa for aspect-based sentiment analysis of college football stadium reviews

Tyreal Yizhou Qian, Weizhe Li, Hua Gong, Chad Seifried, Chenglong Xu

Sport Management Review 2025

DOI

Relational pluralism, organizational status, and the adoption of collegiate varsity esports programs in the US

Landy Di Lu, Kathryn Heinze, Hua Gong

European Sport Management Quarterly 2024

DOI

Estimating positional plus-minus in the NBA

Hua Gong, Su Chen

Journal of Quantitative Analysis in Sports 2024

DOI

Exploring tanking strategies in the NBA: an empirical analysis of resting healthy players

Hua Gong, Nicholas M Watanabe, Brian P Soebbing, Matthew T Brown, Mark S Nagel

Sport Management Review 2022

DOI

The Effect of the Crowd on Home Bias: Evidence from NBA Games During the COVID-19 Pandemic

Hua Gong

Journal of Sports Economics 2022

DOI

Sustainable Olympic development: A proposed benchmark for managing economic outcomes

Timothy Koba, Hua Gong, Walker J Ross, John Grady

Journal of Global Sport Management 2021

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Do consumer perceptions of tanking impact attendance at National Basketball Association games? A sentiment analysis approach

Hua Gong, Nicholas M Watanabe, Brian P Soebbing, Matthew T Brown, Mark S Nagel

Journal of Sport Management 2021

DOI

The impact of the Chinese Basketball Association’s Asian-born player policy on competitive balance

Hua Gong, Nicholas M Watanabe, Matthew T Brown, Mark S Nagel

Journal of Global Sport Management 2019

DOI